La Watch Stores International was born in 2018, created from the idea of ​​a very young entrepreneur from central and southern Italy, with the aim of making his future job what is his passion.
The experience begins at a young age with the work done within the family business, namely Banco Metalli, where the young Luca Paniccia has the opportunity to come into contact not only with the gold material, but also with the sale watchmaking by his father Umberto.
Soon Luca, fascinated by the beauty of precious timepieces, began his independent career training at the best watchmaking schools, knowing the theoretical and practical side of the most prestigious calibers of the Swiss maisons. Starting with the basic quartz movement and ending with the mechanics with complications, he also specializes in polissage and aesthetic restorations of every metal on the case, bracelets, backs and bezels, with cutting-edge equipment and techniques. Finally, the studies carried out within the colossus “ETA SA MANUFACTURE HOROLOGERE SUISSE” on the calibers “2824-2 / ​​2892 A2 / 2000-1”.
From his entrepreneurial spirit, Luca not only takes care of the technical side but also decides to continue with the commercial side on the various luxury brands such as "Rolex-Audemars Piguet- Patek Philippe- Vacheron Constantin etc .." soon becoming a dealer recognized by the most important associations of international certified traders.