facebook

Chronosect

Online watch portal

Rolex

Rolex

Synonymous with quality and stability

Rolex it is certainly a watchmaking brand capable of being recognized. Even for those who are not very familiar with watchmaking, the name Rolex immediately evokes luxury and quality.

The story of Rolex begins in London, in 1905, where the German Hans wilsdorf opens a watch shop. The movements have ever since been made in Switzerland, first in Bern and then in Geneva, by choice of Wilsdorf himself. From the beginning, Rolex believes in wristwatches and works to make them precise and reliable, obtaining the first chronometric certifications already in the 1910s.

The name Rolex it is chosen for its graphic balance and its ease of pronunciation in all languages. In 1920, the headquarters of Rolex is moved from London to Geneva, due to sumptuary tax rules that penalize those who deal with luxury goods in Great Britain: since then, Rolex it has never moved from what can be called the capital of Swiss watchmaking.

One of Hans Wilsdorf's choices destined to influence the whole world of luxury watches is to ensure that the companies that produce the components are under the control of the parent company. The fully integrated manufacturing model, which is still so successful today, owes much to the insights of Rolex .

In 1926, the first was born Rolex watch with waterproof Oyster case: this is a significant step forward, as it allows you to use your watch safely in the water. Five years later, another great innovation: the Rolex Perpetual automatic movement. Even today, the watches Rolex they bear the inscription “Rolex Oyster Perpetual” on the dial due to these two important inventions.

The years following the Second World War saw the affirmation of models Rolex which still form the identity of the Swiss brand: the Datejust ,Explorer I, il SubmarinerDay-DateMilgaussDaytona, they are all launched in an interval of less than twenty years. After the quartz crisis of the seventies, Rolex becomes more and more synonymous with luxury watch investment. Buying a Rolex has now almost become a tool of savings.

Today, both vintage Rolex and contemporary Rolexes are highly sought after by collectors - from rare Paul Newman Rolex Daytona to modern Rolex GMT Batman, there are not a few references whose demand is so high as to bring prices very high.