Panerai is a company recently introduced on the watch market, but what has already been able to make people talk about itself widely. In today's context, the best way to grow a brand is through collaborations with leading partners in the luxury sector.
Panerai has chosen, for its most recent line, the Submersible S, to cooperate with BRABUS, motor trainer of Daimler Group.
Panerai Submersible S BRABUS: aesthetics and technique
Il Panerai Submersible S BRABUS Black Ops Edition PAM 01240, this is the name of the new timepiece from Panerai, features a Panerai manufacture movement, the P.4001/S, equipped with an off-centre winding rotor and an autonomy of three days. The complication chosen for the first model born from the collaboration Panerai - BRABUS it is that of the GMT, certainly not out of place in the nautical context.
The aesthetic sees the color black in the foreground. Let there be earnings, made of composite material Carbotech, the movement, skeletonized, in fact they see this color dominate. The waterproofness lives up to the name “Submersible” ofclock, reaching 30 atmospheres.
Il price of the Panerai Submersible S BRABUS, in line with the exclusivity of a limited series made in 100 examples, is for a few: 45'000 euros.
Panerai Submersible S BRABUS: future prospects
Il Panerai Submersible S BRABUS opens up a rather interesting collaboration between the Florentine company and the German developer. Having begun cooperation with a nautical-inspired model helps Panerai maintain continuity with its origins and with other models Panerai of nautical inspiration, such as Radiomir Eilean. BRABUS he is above all a preparer of sports cars, so it is easy to imagine future motorsport-themed collaborations.
With cooperation BRABUS - Panerai, the Florentine House appears intent on following in the footsteps of other companies in the sector, first of all Richard Mille, who have done some j with companies and personalities from the sports sector a powerful promotional vehicle for their products. Will he succeed?
