Since Formula 1 has existed, luxury watchmaking has always been the protagonist. Let's go together to discover the partnerships among timepiece manufacturers ei team of Formula 1 of the 2023 season.
Red Bull: TAG Heuer
The team to beat, in the 2023 Formula 1 season, is definitely the RedBull. TAG Heuer, watch company with a long experience in the sports competitions sector, has been sponsoring the for seven years now Red Bull Racing, also providing technical support: he is in fact the team's official timekeeper.
Collaboration TAG Heuer – Red Bull Racing was sanctioned by an ad hoc model, the TAG Heuer Formula 1g, which bears the red and blue of the stable on the dial and on the bezel.
Ferrari and McLaren: Richard Mille
A young and innovative watch brand for two historic houses formula 1 like Ferrari e McLaren. Richard Mille, though it may not boast the ultra-secular blazon of others maison, however, he demonstrated his mastery of daring complications and advanced materials, quickly earning himself a place in haute horlogerie.
The collaboration of Richard Mille with Scuderia Ferrari, in particular, it was sealed in 2022 by the launch of theRM UP-01, currently the record holder for the thinnest watch in the world, at just 1.75mm thick. The creation of this timepiece was also possible thanks to the collaboration with Ferrari, who contributed their skills in the field of advanced materials, and to the help of the laboratories Audemars Piguet.
Mercedes: IWC
The collaboration between Mercedes F1 e IWC turns 2023 in 10. With the original gimmick of the fake watch designed on the Mercedes pilots' suit at the wrists, IWC has been able to ensure great visibility on the screens of Formula 1 fans from all over the world.
The collaboration between IWC e Mercedes F1 gave birth to the chronograph Pilot's Watch 41 Edition Mercedes-AMG Petronas F1, a base I timepieceWC Pilot's Watch Chronograph characterized by the black dial with green indexes and spheres, which incorporates the colors of the German team.
The other
Williams chooses to remain in the British area and confirms the collaboration with Bremont, Recently founded aeronautical home; it is not known whether to the collection Bremont a timepiece in the colors of the will be added gulf oil, historic sponsor of motor racing which in 2023 chose to place its colors on the single-seaters Williams. Under the banner of elegance, the sponsorship of Aston Martin by Girard Perregaux, which led to the creation of a version of the chronograph Graduate with green dial, in homage to the English racing green of theAston. Also Alfa Romeo Sauber e Alpine F1 sign watchmaking collaborations, respectively with Rebellion Timepieces e Bell&Ross.
And Rolex?
Rolex it does not sponsor a specific Formula 1 team, but it is still the most visible watch brand for enthusiasts. This is because, for the past ten seasonsi, Rolex is both Global Partners what an Official Watch of Formula 1. In every race, the shots for the best-known Swiss luxury brand are not lacking: from the pit lane, dominated by a large crowned dial to mark the start of qualifying, to the green and yellow advertising hoardings along the track, there is no Formula 1 Grand Prix in which Rolex don't get noticed.
