A great company like Rolex carefully chooses its collaborators. And when the choice falls on an Italian excellence like Somec, it is time to congratulate.
Especially if, as in this case, the order comes from overseas, and brings a considerable income to the coffers of a Treviso-based company famous throughout the world for shipbuilding and construction.
The new Rolex headquarters in New York
Rolex has a headquarters in the prestigious Fifth Avenue of the city that never sleeps since 1970. The Geneva-based company, in its constant search for innovation and luxury, has chosen to completely renovate the building where for fifty years the most exclusive clientele of New York found itself for buy Rolex watches.
The role of Italy: Somec
The project of the new headquarters rolex, curated by the British star architect David Chipperfield, sees an important reinterpretation of the aesthetics of the building. The 25-storey building is equipped with huge glass surfaces, made with a gradient effect, which allow you to see inside the building. The confidentiality of customers is ensured by a ground floor built in a more conventional way, where the actual sales activities take place.
Somec, Italian company based in San Vendemiano, in the province of Treviso, specializes in naval architecture and facades of civil buildings. The realization of the project of the new headquarters Rolex was entrusted to the US division of Somec, called Fabbrica. A 45 million order that gives prestige to Italian excellence in the world, and good news for all those who hold high the name of our country abroad.
