Chronosect editorial staff
Chronosect is the 100% Italian watchmaking showcase that chooses to make the dealers known, instead of intervening between customer and seller, as others do. With a view to an ever better relationship between customer and retailer, we want to bring to the attention of our public a series of Italian commercial entities selected from our network of Chronosect Certified Sellers. Today we have decided to present you a Latina jewelry that for generations has offered professionalism and courtesy to its customers: the Biondo Jewelery.
Can you give us a general overview of the world of watchmaking in Lazio? How is the local market? Are there any differences with the national one?
We are in Latina, therefore close to Rome, where the watch market is well established and practiced, thanks to professionals who have been trading luxury watches for many years. It is an important and active market for a long time, we mainly serve Latina and surrounding areas. The luxury watches that "pull" the most here in Lazio are Rolex, Audemars, Patek, Omega, the brands that generally sell well also in the rest of Italy.
Where did your passion for the watch start?
Our business began in the XNUMXs, with my grandparents starting a retail and watch repair shop here in Latina after World War II. From the beginning we have been both goldsmiths and watchmakers. The business is then passed on to the next generation, that of my father and my mother. Now we represent the third generation, maintaining the dual vocation of watchmakers and jewelers.
What do you consider most important in the relationship between you and your client, and how can Chronosect help you develop this bond?
First of all, I consider the credibility of those who sell to be fundamental. Another very important point is the authority and trust that we are able to establish with the customer: even more so in these times when it is easy to be deceived by unscrupulous people, protecting the relationship with the customer is essential. This is why Chronosect represents an added value for us: the platform includes an app with which you can get in touch with many professionals in the watchmaking sector, both Italian and foreign. Being part of this group of traders, the Chronosect Certified Sellers, allows us to have credibility and visibility even outside our local catchment area. Furthermore, with this container, we are able to team up with other professionals: Chronosect brings customers closer to merchants, but also helps merchants to team up with each other, which would otherwise be difficult in a context like ours, usually made up of small isolated realities.
Do you also have a laboratory?
Yes, we provide both watch servicing and jewelery arrangement. Here too Chronosect comes to meet us with the section dedicated to laboratories, which in my opinion is a far-sighted choice. In our opinion, we are increasingly moving towards a commercial model in which we follow the customer for the entire course of his relationship with the watch, no longer limited to single sales. Not only maintenance, but three hundred and sixty-degree advice to support those who want to invest in watches with the experience and seriousness of those who know watches for passion and for work. By combining the digital channel with the possibility of meeting the customer in person, Chronosect takes a step in the right direction.
His opinion on the watch market and, why not, on his personal tastes in relation to it.
Personally I have a preference for vintage Rolex GMT Masters, from 6542, the first born in the series, up to 16710; the more recent models instead meet my tastes less. Not so for the public, however, which especially in recent months is asking me almost only for the new. The watchmaking market today is strongly oriented towards the new watch as a means of investment and Rolex sportsmen are always on the crest of the wave. During 2020, in particular, we experienced strong growth in our business thanks to an investment strategy on new forms of communication with customers. From our point of view, the general crisis therefore does not seem to involve luxury watchmaking and demand remains strong: our forecasts for 2021 are therefore very optimistic. This at least as regards the range above a thousand euros: below it the decline is quite strong, above there is a real push to hoard the luxury watch, considered a means of investment.
To know more about the Biondo Jewelry click here.
