I prices of the Rolex they have never been higher. Chronosect takes you behind the scenes of the market and explains how it is possible that watches currently in production are located at price much higher than the list.
Let's go immediately to see what the most popular Rolex models and why it is so difficult to find.
Rolex Daytona Ceramic 116500
Il Rolex Daytona Reference 116500 it is one of the models Rolex most requested. It is a quality chronograph, which has always shown excellent value retention. Also from a functional point of view, the Rolex Daytona it is appreciated by the public and by fans. It is in fact a watch that can withstand sports use, thanks to its excellent water resistance, and at the same time can be worn under the cuff of the shirt without being bulky. The ferrule in ceramic anti-scratch, then, guarantees the Rolex Daytona 116500 a constant shine and a pleasant contrast with the colors of the dial.
But enjoy the qualities of the Rolex Daytona Ceramic it's not for everyone. The prices of the Rolex Daytona they are constantly on the rise and have never been as high as today. A Rolex Daytona still in its box today it costs over thirty thousand euros, against about twelve thousand of the list price. How come the Rolex Daytona it is so costly?
Not just Rolex Daytona: all Rolex prices have exploded
Also Rolex Submariner, i Rolex GMT and Rolex Datejust have seen their prices rise, in 2020 and 2021. Why?
The restrictive measures adopted following the spread of Covid-19 caused a sharp slowdown in the production of luxury watches, including Rolex. Meanwhile, demand in Europe has remained high: luxury watches, including Rolex stands out, they are in fact seen as a safe haven asset. In the rest of the world, then, the reopening of economic activities brought with them a renewed interest in luxury and investments. So here is that i Rolex have gone up by price, for a combination of exorbitant demand and reduced supply.
A further phenomenon, to be condemned, is that of hoarders. Buyer buying from dealership a Rolex new and, instead of wearing it and then reselling it when he is tired of it, he stores it without even wearing it, waiting for the prices to rise in order to resell it at a profit, he is one of the co-responsible for the current shortage of Rolex watches on the market. If this practice of speculative hoarding were not so widespread, there would be more Rolex watches on market and the prices would be lower.
Rolex prices: is it worth it?
An object like the Rolex Daytona Ceramica, reference 116500, is a watch made in series, with industrially produced components. The material of the case and the bracelet is steel: of course, a special steel, the result of research on materials from rolex, but still steel. The ceramic bezel is no longer an absolute novelty: many watchmaking houses have also adopted it in much less expensive watches than Rolex. The movement is made in series and the watch is in production: therefore it is not a question of one-of-a-kind pieces or built in small numbers. Finally, the chronograph complication is certainly valuable and well executed, but it is certainly not something disruptive. There have been self-winding mechanical watches in circulation since 1969 ...
In the face of all this, is it worth spending over thirty thousand euros for a Rolex Daytona? If you want to buy a watch for its technical and constructive value, the answer is no, it's not worth it. Rolex itself, in its price list, offers its Daytona for € 12: therefore, for Rolex, the value of a new Daytona is around twelve thousand euros. On the market there is the 600 with a black dial for twenty-seven thousand or twenty-eight thousand euros, the Daytona with a white dial instead reaches thirty-two, thirty-three thousand euros.
But if you want buy a watch for investment, then the matter changes. Twenty years ago, the Rolex Daytona it cost just over five thousand euros per list and was about double the price on the market. Today, the scheme is very similar: a doubled list price corresponds to a market price rose by over double. E the used? It is easy to say: the Rolex Daytona that you would have bought for eleven thousand euros in 2001, twenty years later you would resell it for over twenty thousand.
So here is that if you buy for investment, buy un Rolex watch an idea appears winning, at least according to the price trend in recent decades. THE Rolex continue, as they have been doing for some time, to rise in priceThis is why, if you want to invest, a Rolex can still be a great idea, despite the high prices.
Do you want to find out more about watch market trends and Rolex prices? Read the Chronosect Magazine!
