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How to recognize a fake watch

Dr. N.

The problem of fake watches

The problem of fakes is increasingly present in the world of luxury watchmaking. At one time it was rather easy to recognize an inauthentic watch, thanks to the poor quality that these objects generally showed, due to their semi-artisan workmanship. Today counterfeiters have advanced machinery, first-rate materials and computerized drawing tools. Because of these innovations, fake watches are increasingly difficult to distinguish from the original ones.

In this article, we find out how to defend ourselves from scams.


The skills of the counterfeiters are unfortunately of the highest level, nowadays, such as to deceive anyone, outside the professionals. In the photo, two Rolex Submariners green bezel, a model in great demand and therefore often the object of the attention of counterfeiters. Only one of these two watches is original ...

Tip n. 1: buy from a trusted dealer

The first rule is certainly to buy from a reliable dealer. If you have a serious and responsible businessman in front of you, whose reputation is at stake every time you make a transaction, you can rest assured: the seller himself will worry about verifying the originality of the product, so as not to incur penalties and, above all, preserve its good commercial reputation. A good retailer is always willing to guarantee the product he sells, and is always available after the sale, on the contrary, he often establishes a real relationship of trust and friendship with regular customers.

On the other hand, those who have little to lose, do not have a stable shop, try to implement the "hit and run" tactic by trimming the customer with a piece of dubious origin and then disappear, is absolutely to be avoided.

Chronosect is aware of the difficulty that a user may encounter in determining the reliability of a reseller, especially when contact is made online. Indeed, this is one of the reasons that led us to differentiate ourselves from the competition, favoring a model based on the direct customer-seller relationship, in which the formation of a personal relationship of mutual trust is as easy as possible.

However, we didn't stop there. Chronosect has chosen to meet the need to distinguish reliable retailers from all the others, to make the experience of those who choose our site for the purchase of their next luxury watch more serene. That's why we created the brand certified seller.

Who is a certified seller?

At the time of registration, each merchant who signs up for Chronosect undergoes a check regarding his identity and seriousness. If, based on the experience of Chronosect in collaboration with the WatchPassion trade association, the seller is found to have particular reliability and reliability requirements, the seller is awarded the mark. certified seller, and boasts a special pennant in its profile on Chronosect, thus making its commercial seriousness clear to users.

The brand certified seller is released only to merchants who:

  • They provide the Chronosect platform with truthful information about himself and his company
  • marketing exclusively original products from reliable sources
  • They describe the state of their goods truthfully and provide information on any defects or damages of the same both in text and with images
  • They are distinguished by their correct conduct in business.

Buy from a certified seller Chronosect means getting in touch with people worthy of your trust.

Tip n. 2: pay attention to the price

If a watch is too low a price to be true, probably it's not true. A price much lower than the market price is an almost certain indication of an attempted fraud. If you are uncertain about the market value of a watch, the best thing to do is to look for similar ones on our site.

Good deals exist, good deals usually are only for one of the two sides.

Tip n. 3: watch out for imperfections

Every non-original watch, however well executed, can be unmasked by an expert eye. It is very important not to think that you are smarter than the person in front of you, and not to overestimate your ability to distinguish a fake from an original: for example, an original dial mounted in a non-original watch can fool many. Which brings us directly to the fourth and final tip.

In some cases, only a truly experienced eye can recognize a fake.

Tip n. 4: in doubt, better to ask an expert

An expert opinion is always the best guarantee of buy exactly the product you want. There is no reason not to resort to it, especially when it comes to major purchases such as in the case of a luxury watch.

Let us remember that fakes are now so perfected that no Youtube video or online article can make experts recognize fakes. Only those who have been working with watches for a long time acquire such experience as to be able to recognize an original watch. Just think that some of the finest fakes contain both original and non-original parts, and if you focus only on the dial, for example, or just the case, you could be misled. An expert, on the other hand, knows how to evaluate the entire watch as a whole, something that no self-taught person, however willing, is able to do.

Only an expert can recognize which of these two watches is fake.

Chronosect believes in the importance of the relationship of trust between customer and seller, and this is why we invite all users who have doubts of any nature regarding their purchases or the seller with whom they treat to contact the Chronosect Staff directly, who will be able to help them in every phase of their shopping experience.

Buying a luxury watch must be a pleasure, not a new problem that adds to the sources of daily stress.

One of the few parts where the difference between original and imitation is easily visible. Can you say which of the two is not original?

By following the simple rules shown here, relying on Chronosect certified sellers, and with a pinch of common sense, you can enjoy your shopping experience and enjoy the pleasure of welcoming a new watch on your wrist.

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