Let's take stock of the situation of market of Watches di luxury.
The brand best known to the public, rolex, is registering continuous records of requests for its most famous and appreciated models. The quotes of Rolex Daytona, Rolex Submariner, Rolex GMT and other crowned ones have never been so high.
But prices like the current ones of Rolex are they sustainable? If so, will there be a driving effect on the prices of other fine watches? Let's analyze the market situation and manufacturers together to understand it.
The Rolex question: differences between 2021 and 2022
The growth in demand entails, with supply unchanged, not only an increase in prices, but even a lack of product availability. Right now, most of those who would like a Rolex and have the money to buy it cannot find it anyway, due to the strong demand.
The phenomenon of Rolex prices the rise is due to the search for forms of investment in the Covid period, when those who had liquidity available considered it unsafe to invest it in production activities or on the stock exchange, due to the unpredictability of government restrictions and their impact on the economy and finance. The conflict in Ukraine has only added fuel to the flames of uncertainty, prompting even more investors to switch to safe haven assets such as watches, gold and real estate.
As a result of the difficult availability of Rolex, already from 2021 there is a trend to shift the attention of buyers of luxury watches towards the more prestigious models of other big houses. Let's talk about timepieces like the i Cartier Tank and Santos, the Omega Speedmaster and Seamaster, or the sporty Patek Philippe and Audemars Piguet.
What alternatives to Rolex for investment and collecting?
Except Patek e Audemars, all the other manufacturers are able and willing to satisfy the demands of the watchmaking market. It can therefore be said that the watch market is moving along two distinct trends.
On the one hand, speculation, which remains focused on Rolex and sportsmen Patek Philippe e Audemars Piguet. Speculation, as such, is unpredictable and it is difficult, if not impossible, to predict its trends.
On the other hand, enthusiasts and collectors who move to single valuable models, such as for example TAG Heuer Carrera, Cartier Tank, Zenith El Primero and Omega Speedmaster. Watches like these not only have such a prestige and history that they can compete with Rolex counterparts: their technical content is first-rate, guaranteeing a long life over the years.
What can we expect for 2022?
I Rolex prices they do not seem destined to decline, at least until the international situation becomes more “calm”, slowing down the race for safe-haven assets that make coronati so difficult to find.
Enthusiasts and collectors can contact, in addition to Rolex vintage - a sector capable of still giving some satisfaction at human prices -, to producers such as Tudor, Zenith, Omega, TAG Heuer and many more, which could, if the upward pressure on Rolex continues, becoming in turn an object of interest for investors.
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