In the last article, we have seen the performance of major safe-haven assets over the past two years. Overall, investments in luxury goods always prove to be a safe haven: watches in particular have seen excellent trends.
However, it cannot be denied that, in recent months, the luxury watch market and its sudden rises may lead many to wonder whether it has become too expensive to invest in this sector.
So let's find out how to differentiate and adapt your watchmaking investments and which timepieces to turn your attention to.
The kings of the market: Rolex, Patek Philippe, Audemars Piguet
It is clear to everyone that some watches, such as sportsmen of rolex, di Audemars Piguet need Patek Philippe, in the first months of 2022 they "made a bang". In the face of market prices already above the list, at the end of 2021 many expected that the bubble, if not destined to explode, would at least be aimed at normalizing. Instead, prices have gone up a lot and they don't seem willing to go down. THE Rolex sports have seen increases of up to a third of their prices, while the Patek Philippe Nautilus it has reached double the figures of a few months ago. Also the Royal Oak di Audemars Piguet is constantly rising.
Choose the model, not just the brand
Faced with a situation where prices are constantly rising, it might be tempting to throw yourself into one of the premium brands and wait for the price to rise. This strategy, while potentially paying, isn't necessarily the best.
Buying an investment watch requires knowledge of the market and Chronosect certified sellers they can certainly give specific advice for individual individual situations. Here we can see some general lines on which to orientate.
Rather than selecting individual brands, it is necessary to understand which watches can satisfy investors.
The most interesting investment watches of 2022
The universal rule of investing is to buy low and sell high. In the watch sector, this means being careful when you want to buy a timepiece that sells at prices above the list: it is better to focus on pieces with more reasonable costs with houses behind them that have a valid market strategy.
Two watches worth betting on are probably the Omega Speedmaster e the Omega Seamaster. Omega is a company with broad shoulders from a financial and technological point of view, and is aiming to become more and more the rival of Rolex. The run-up will be long, and who chooses Omega today it has an excellent chance of seeing the value of its investment increase over time.
Also Rolex may reserve some surprises: the Cellini it is a line that has always been little appreciated but which, thanks to the strength of the brand, it cannot be excluded that it may be dragged upwards in the future.
