After the launch of the new Omega, the watch market has gone crazy. Thousands of people lined up in front of shops overnight Swatch where this clock – which, we remember, is not product limited edition - it's sold. The copies sold out immediately and are being resold on the Internet for up to ten times the original price.
Why this phenomenon? Prices so high for the MoonSwatch Are they meant to last? Let's find out in this article.
Omega X Swatch: the reasons for success
THEOmega X Swatches it is a watch that recalls some stylistic elements of the Speedmaster Moonwatch – the dial, the logos, the shape of the case – in the playful and colorful context of a Swatch. Bioceramics, an innovative plastic material used by Swatch to create this clock, it lends itself to taking on the most varied colors: it was therefore easy to create a very colorful range.
Omega X Swatch: why the price surge?
The phenomenon of the tenfold increase in prices ofOmega X Swatches it's surprising but not entirely unexpected. Although unexpected in its magnitude, the writer had already defined an increase in prices as probable in the first few weeks.
The novelty effect is comparable to what happened with Lidl's shoes: non-limited edition objects, easily recognisable, the object of disproportionate interest on social media, whose market price depends not on intrinsic value or absolute scarcity, but on the scarcity over time. A surge in demand against an – initially – fixed supply leads to very high prices.
Omega X Swatch: does it make sense to buy it?
Clearly, unless you have the possibility of buying it at the price list, the purchase of a MoonSwatch is currently out of the question. Buying a watch for several thousand euros that will be available for €250 in a month is undoubtedly a senseless choice.
Omega X Swatch: are there alternatives?
Still in the price range under one thousand euros, there is a prestigious company that makes a watch available to the market that was the protagonist of the Apollo missions. It's about Bulova and its Lunar Pilot, a watch equipped with a caliber al high frequency quartz, with exceptional precision. The difference is in fact only ten seconds per year, and the chronograph sphere moves as fluidly as that of a mechanical watch. Furthermore, we are faced with a watch with a metal case and movement accessible for any maintenance.
Defects? Only one. The Bulova Lunar Pilot is not a compact watch: the case has a diameter of 45 millimeters…
