Dr. N.
The Swiss watch market is constantly growing. This is the raw data of the reports of the Fédération de industrie horlogère suisse of July 2021, the most up-to-date available. However, we must not stop at the appearance: let's look deeper current trends.
Growing luxury watches, struggling cheap
THESwiss luxury watchmaking it appears, on the whole, solid. They suffer low-end watches, under five hundred euros, while those over three thousand euros they seem to show a fair amount vitality.
Comparisons with 2019 - 2020 is considered too anomalous a year and is left out of the statistic - show that, for the top end, the increase in exports from Switzerland is a double digit: almost 14% more than in July two years ago.
Luxury watches: the strongest markets
Luxury watchmaking is increasingly aimed at non-European markets. The difficulties of the Old World, which for twenty years no longer grows as it once did, further aggravated by government restrictions on economic activities, leading historical markets such as the Italian one to slide to the margins of top ten of Swiss watch buyers. China e United States, instead, they are becoming more and more dominant in the world of wristwatch purchases.
Luxury watches and investment: conclusions
Il market of luxury watches appears substantially healthy. THE prices of watches they do not fall and the demand is robust. Those who buy an investment watch are unlikely to make the wrong decision. It is hoped that, in the future, important markets how's that Italian taste can rediscover their own important dimension and place themselves again at the top of the world rankings.
