In the eighties, Swatch manages to overcome the quartz crisis thanks to its colorful battery-powered timepieces. However, he does not just survive: on the strength of his success, absorbs a large number of historic Swiss watchmaking brands, including Omega, saving them from bankruptcy.
To avoid damaging its exclusivity, Swatch she has always avoided making low-cost versions of the brands she has incorporated. The thirty-year strategy to relaunch the luxury brands owned by Swatch and, in particular, of Omega, however, it has now reached a level of maturity such that the largest watchmaking group in the world feels it can play a little, without compromising its reputation, with an icon of watchmaking: theOmega Speedmasters.
So here it is Swatch X Omega, a way to bring young people closer to the world of watchmaking, like Swatch has shown well to know how to do. But also a watch that the owners of Omega Speedmaster they can buy it for their children or even to wear it on more informal occasions, with that touch of self-irony of which Swatch made a trademark.
Swatch X Omega: what it is
As the name suggests, this clock it is above all a Swatch. It means that it comes product negli Swatch factories, with Swatch technologies, including the bioceramics, on which we will return shortly. This is not a cheap Omega Speedmaster, but a colorful and hilarious homage to a watchmaking legend.
Omega brings to the project Swatch X Omega the style of its unmistakable Speedmasters, mind Swatch contributes with its colors and with a material, the bioceramics, which represents the spearhead of the Swatch technology Contemporary. This material comes from a bioplastic based on castor oil, mixed with ceramic pulverized; pigments are then added in order to vary the color of the case.
Given the price content - more information infra -, the movement could only be quartz. Which perhaps makes it difficult to understand the choice of maintaining the scale with thirds of a second of the Speedy native to.
For the rest, the proportions of the MoonSwatch are the ones that enthusiasts know well: 42 millimeters in diameter and a case that closely follows - obviously net of the difference in materials and workmanship - that of the Speedmaster to which it pays homage.
Swatch X Omega: the colors
Thanks to the use of the bioceramics, new generation plastic material, Swatch manages to create a case that is warm and silky to the touch, in a very wide variety of colors, without sacrificing cost-effectiveness and sturdiness.
Lo Speedmaster MoonSwatch - it must be said that the name is really apt - it was created, in homage to the "space" pedigree ofOmega Speedmaster which is inspired by many colors how many celestial bodies are in the Solar System.
Here then is the model red dedicated to Mars, the turquoise one dedicated to Terra, quello yellow dedicated to Sun, quello gold for Saturn… Hard not to find one chromia in line with your taste. Of course, the model is not missing "lunar", just happen to be the closest in aesthetics to moon watch original. It is easy to predict the success of this version, alongside the one inspired by Mercury, similar to the Speedmaster Dark Side of the Moon.
Swatch X Omega: prices and availability
The price is one of the most interesting aspects of theOmega-X Swatch. Il MoonSwatch it costs indeed 250 € to the public. A more than reasonable price, considering the aesthetics, the innovative materials and the charm "borrowed" from Speedmaster di Omega.
The expectations of Swatch for this watch they are quite high: which we infer from the fact that it will be possible, in stores Swatch authorized, the purchase of only two copies of the MoonSwatch per person. Indeed, it is foreseeable that the list price will not correspond to the "street" price of the watch: it is already rumored that the lucky ones who manage to win the watch at the official price will be able to resell it on the parallel market for much higher figures ...
