We are well past the halfway point of the year 2021 and we head towards Ferragosto. Net of autumn and Christmas surprises, the broad lines of the watch market they seem to be traced.
Let's see together how the luxury watch market in 2021.
2021 market: demand
La question di Watches di luxury remained sustained throughout 2021. During the lockdown regime, the clock was perceived as a well shelter amidst general uncertainty. The accumulation of savings has often resulted in purchases of gold, jewelery and, indeed, luxury watches. This one situation European.
As regards the markets of the countries least affected by the lockdowns, such as China e United States, la question it's back to being a lot intense, even above 2019 levels.
2021 market: the offer
In 2021, luxury watch manufacturing is back to normal. The Swiss production chain, having overcome the difficulties caused by the lockdowns, is back on track. The increases in raw materials and the shortage of electronic components that afflict other sectors have not worried Swiss luxury much: mechanical watches do not contain microprocessors.
The Houses, however, seem oriented towards maintaining the current situation shortage of watches on the market, so as to ensure that luxury watches remain an object of desire and not a commodity inflated by production excesses.
Market 2021: prices
As a result of high demand and limited supply, prices are continually rising. The prices of luxury watches, especially watches, have been rising since the XNUMXs Rolex sports, Patek Philippe Nautilus and Royal Oak by Audemars Piguet are growing: the trend continues today.
The prospects for the future
The only threat to theSwiss watch industry it is itself. If manufacturers get carried away with the desire to increase the desirability of their products while maintaining the current state of scarcity of watches on the market, they will risk making their timepieces such a rare commodity that they are more of a speculative object than a store of value. . And this, theluxury watchmaking he can't afford it.
If the Houses have wisdom, il future of the watch di luxury seems insured.
