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Summer 2021, luxury watches on the rise

Dr. N.

The Federation of the Swiss Watch Industry has published its annual data on the progress of market of luxury watches, and there are a lot of them encouraging.

Faced with an Old Continent that is still struggling to recover economically, the United States and East Asia, led by China, have supported the exports di luxury watches.

There is no data available for individual brands, however the most popular companies are likely to be the usual ones Rolex, Patek Philippe, Audemars Piguet, Omega and Cartier, as can also be seen from the trend of prices of some models. Watches as the Rolex sports cars in steel, il Patek Philippe Nautilus,Audemars Piguet Royal Oak, or l 'Omega Speedmaster, have seen their prices rise significantly in recent months, a sign of a pretty robust question.

The data is compared with that of 2019, the last year before the pandemic restrictions: 2020 is in fact considered as an insignificant year, due to rather strong economic contractions. Well, if Italy he saw shrink its imports of Swiss watches by 10% - in line with the fall in GDP -, France by 20 and Germany by 11%, China ha increased by 62% and United States recorded a +22% in the luxury watch sector.

Una situation overall positive for the sector, therefore, with the hope that Europe too, once the crisis has been overcome, can return to previous levels.

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