2020 and 2021 were anomalous years for the luxury watch market. Following an initial slump in sales due to health restrictions, sales have resumed and by early 2022 it appears that the trend di growth pre-Covid either returned.
So let's see what the prospects are for those who want invest in the luxury watch.
Watch market: the Covid anomaly
In the first stage of the economic crisis caused by the health restrictions, the reaction was, predictably, a decline in expenditure in beni di luxury. In a moment of uncertainty, hardly yes invests.
But it soon became clear that the two most important watchmaking markets in the world, United States e China, they had no intention of pursuing the same closure policy as European countries. Indeed, America and Asia found themselves united by the phenomenon of the cd "Revenge spending": it involves the purchase of watches and other luxury goods with which unspent capital is "vented" in the early stages of the crisis.
In Europe, the watch market has remained quite asphyxiated until recently, when prices have soared due to the flight to safe-haven assets: Watches such as Sports di Rolex, Patek Philippe e Audemars Piguet have seen their prices soar.
The watch market after Covid
In the current period, in which health restrictions are easing in almost all of Europe, the general climate is one of optimism. The sales of the most important brands are come back ai pre-crisis levels and the most coveted models are found only with great difficulty.
Indeed, there is a problem of availability of the most coveted timepieces, a problem that Chronosect aims to help alleviate by creating a network of professionals qualified that offer, without commission costs and without intermediaries of any kind, Watches di luxury di sure provenance to the final customer.
The future prospects of the luxury watch market, according to our professional sellers, which we have had the opportunity to consult in this period, follow two main lines:
- The strengthening of the most important brands, which see a demand well above their production possibilities for the most popular models, such as sports Rolex in steel, il Patek Philippe Nautilus and Royal Oak di Audemars Piguet
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The emergence of "new classics", such as the eight Bulgarian, which, on the strength of technical contents of the highest level and the rarefaction in the offer of traditional investment watches, could be the revelation of the watchmaking market of the immediate future.
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