They continue to rise, but is it worth investing?
Here is the question many are asking about the most desired luxury watches, especially sportsmen of Rolex, Audemars Piguet e Patek Philippe. With a significant capital commitment and the perennial risk of market swings - such as those seen in 2020, in the first wave of health restrictions - the traditional investment in Rolex luxury watches it is more difficult than it used to be.
Of course, prices are rising, so those who have capital available without the need for an immediate return can continue to invest in Rolex. However, as we explained in the last article, in which we analyzed the case Omega Speedmaster, exist alternative da investment ai Rolex.
Today we see two companies that have distinguished themselves in recent years for two essential aspects in the luxury sector: the commitment to product quality and the ability to promote themselves adequately.
Bulgarians: Octo
Bulgari produces Watches for decades, but it is with the Octo which has made a real leap in quality. An ultra-thin in-house movement, several limited editions with complications, quality workmanship and a design that derives from the latest works of the great Gerald genta make the eight Bulgarian an example of instant classic.
Il Bulgari Octo, in addition to being an interesting investment, it is also a watch that is striking in terms of implementation. On the wrist it almost disappears, especially in the versions in titanium, thanks to its excellent wearability, but the large diameter guarantees excellent readability and visual presence.
The presence of Bulgari in all luxury sectors, not just watchmaking, if on the one hand it makes purists turn up their noses, on the other it ensures that the company will also have the funds in the future to maintain a strong image and presence on the market: an interesting news for who looks atclock also as to a investment.
Zenith: El Primero
Zenith is a company known above all for its innovation in the mechanical field. As many know, it is Zenith El Primero was the winner of the race at the automatic chronograph, in the sixties. His movement was so appreciated that it induced Rolex to turn to Zenith to make his first Daytona automatic, the Daytona "Zenith", precisely.
Zenith however, it did not rest on its laurels and continued to work to innovate its flagship caliber. A recent success is it Zenith El Primero Strikin '10th, an automatic chronograph capable of measuring tenths of a second, with modified bezel and chronometric sphere to clearly show this very small fraction of time.
As for the value of investment of Zenith we leave the floor to Julien Tornare, CEO of the Swiss company. According to him, for some models, the House of the star has already sold the production of the next two years, so much so that it is working on increasing production capacities, maintaining the current quality. Such a statement means that the company expects it growing business volumes and that is able to satisfy them.
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