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Why are blue watches in fashion?

Dr. N.

- Watches clock face color blu in recent years they have increasingly taken hold. At every level, from cheaper to luxury timepieces, more and more watchmakers are focusing on this color to win over new customers and confirm those already loyal. But why the blue dial is it going through a phase of popularity? And what is the future of traditional watches with white, black and gray dials?

Let's find out in this article why watches with a blue dial be Rolex, Patek Philippe, Audemars Piguet or Vacheron Constantin they are having a lot of success.

You no longer dress like they used to ...

The way of dressing for men has changed compared to the past. Gone are the days when people went to the office in a black suit and tie, not to mention a pinstripe. Today they are in fashion denim pants, shirt with open collar and jacket in a different color from the trousers, in accordance with the trend of the split. 

The transformation, of course, took place in stages. The "casual fridays", The"informal Friday", In which companies accept less serious and set clothing, leaving at home the tie, the suit and the patent leather shoes, in favor of a shirt to match the sneakers.

Yesterday's color combinations, gray, white, black and red, are now a thing of the past. Today the men's fashion it is oriented on beige, on denim blue, with a return of pastel shades. Colors not as gaudy as in the Eighties, but more laid-back, worn with measure and without excess. The man of today point up desert boots, jeans, shirt with unbuttoned collar e broken jacket

The watch, the only accessory for man

Fashion grants women a great variety of accessories with which to complete their own cool. THE'outfit female includes bags, necklaces, earrings, rings, in short, many possibilities to give personality to one's appearance by working in harmony with the clothing, which in itself is more varied than that allowed to the male.

A man who wants to complete his own cool can only use the watch as an accessory. Necklaces, bracelets and rings, except for exceptions such as the wedding ring, must be dosed with great care in order not to be tacky. The only safe haven in men's accessories is the watch.

Here because the watch, in men's fashion, is of fundamental importance: it defines and completes the aesthetics of man, and can put the finishing touches on a beautifuloutfit or ruin it completely. Faced with this need, the watchmaking adapts, offering the most varied models for men, so that the single accessory granted to him is perfectly suited to the occasion.

Michael Jordan with his Rolex Daytona Platinum with a blue dial

Yesterday's watches, today's watches

Let's set a firm point: watches with traditional dials - black, gray, white - have not disappeared or will disappear in the future. They only made room for a “new” color, blue. Obviously "new" goes in quotation marks, because in watchmaking everything is a rediscovery: there have already been blue dials in the past. The difference is that today they have gained prominence over other colors. But why do blue dial watches, such as the Tudor Black Bay 58 Blue, are they so popular?

  • First of all, blue is a primary color, along with red and yellow. Unlike the latter two, however, it is provided with sufficiently dark shades not to be “intrusive” for the eyes;
  • Blue fits perfectly with suede, fabric, NATO straps of almost any color, as well as more elegant straps and of course the bracelet. The only one rule and of avoid pairing a blue dial with a black strap: otherwise, the versatility is almost on par with that of the neutral-colored dials - white, black and gray -;
  • The watch is an accessory that must be combined with the rest of the clothing. The strap must follow belt and shoes and, as we have seen, patent footwear has given way to sneakers e Desert boots. A black strap is no longer suitable to match the new trends in men's fashion, so the major obstacle to the affirmation of a non-neutral dial - the non-advisability of combining it with a black strap, in fact - is removed;
  • THEwatch with a blue dial dialogues perfectly with the denim of the  jeans and with the beige of the jacket, as well as with the White of the shirt. Since these combinations are now the standard of men's fashion casual chicIt is only natural that watches with a blue dial are appreciated.

George Clooney with his Omega Seamaster

Will the blue dial drive everyone else out?

Those who own watches with black, gray or white dials do not worry: these are colors that will never go out of fashion. The current masculine aesthetic is marked by informal trends, which blue dial watches are particularly suitable for. However, this certainly does not mean that the black dial of a Rolex Submariner or an Omega Speedmaster is out of fashion: simply, the option of a has been added Omega Seamaster or a Rolex Datejust with the blue dial to “socially accepted” combinations even in generally formal work environments.

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